CPG is entering a major shift: categories are commoditizing, challenger brands are reshaping consumer relevance, sustainability expectations are rising, and AI is accelerating change across marketing, innovation, and supply chains, all while margins stay under pressure and portfolios are being reconfigured. This session explores what will differentiate the companies that lead over the next 10–20 years, whether traditional gross-margin improvement levers still work, how technology adoption will transform end-to-end operations, and where tech partners can help CPG organizations navigate and shape this transition.